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Faculty details

Prof.Mrinalini Pandey

Designation: Associate Professor

Department: Management Studies and Industrial Engineering

Email: mrinalini[at]iitism[dot]ac[dot]in

Contact Number: 9430136446

Office Number: +91-326-223-5639

Personal Page: Under Construction

About Me: Presently is involved in pursuit of forwarding her academic aim to impart managerial Excellence to the students of IIT(ISM) Dhanbad as a faculty in the Department of Management Studies. She has about 20 years of academic experience in teaching various courses on Management both at PG and UG levels. She has also given invited lectures at Public and Private sector Organizations, HEI and Government Departments.

Research Interest: Strategic Management International Human Resource Management Gender in Management Advertising and Promotions Management Consumer Behaviour Disaster Management

Curriculum
Vitae
Publications

Teaching

Strategic Management

International Human Resource Management

Consumer Behaviour

Advertising and Promotions Management

Disaster Management

Successfully completed the NPTEL COURSE on Advertising and Promotions Management, January 25-April 25 session (Learners enrolled- 6096, Exam registrations-1987), to be rerun: January-26-April26

Approved NPTEL COURSE on International Human Resource Management for January, 26-April26

CREATED RESOURCES FOR IGOT KARMA YOGI

Academics

POSH CERTIFIED TRAINER

Ph D

MBA

M A English

 

NPTEL COURSE on Advertising and Promotions Management, January 25-April 25 session (Learners enrolled- 6096, Exam registrations-1987), to be rerun: January-26-April26

NPTEL COURSE on International Human Resource Management for January, 26-April26

Position

 Current:

  • Presiding Officer, IC, IIT(ISM)
  • Program Director, MMTTC, IIT(ISM)Dhanbad  
  • Appointed of Nodal Officer from IIT(ISM) Dhanbad for SHe-Box portal, Ministry of Women and Child Development, Government of India

Awards and Honors

Awards and Recognitions

  • Honored by Prabhat Khabar by conferring the “Aparajita Award” for her contribution towards women empowerment in Jharkhand. The award was given twice in 2016 and 2024.
  • Won the Best Research Paper award paper titled "Emotional Contents In Television Advertisements of Automobile Sector And Its Effect On Indian Consumers And Brand Sustainability" At 3rd International Conference on Sustainability and Management Strategy (ICSMS-2014) organized by IMT Nagpur in association with California State University San Bernardino, USA & National Environmental Engineering Research Institute [NEERI], Nagpur on 21st and 22nd March, 2014 (Co-authored with Sri Sanjay Jerath)
  • Awarded the prestigious Bharat Jyoti Award and a certificate of Excellence for Meritorious Services, Outstanding performance and Remarkable Role at a Seminar on Economic Growth and National Integration organized by India International Friendship Society in May 2012.
  • Won The Best-Case Award for her case titled "Dilemma: To be or not to be" in Vishleshana, 2013 the case study contest held by P E S Institute of Technology, Bangalore.
  • Awarded the Prof. Sourya Pattnaik Memorial Best Paper Award for her paper on “Celebrity Endorsements: An Effective Communications Tool for Emerging Marketing Scenario” at the International Conference on “Marketing in Emerging Markets: Icon-M’09”, held at Rourkela Institute of Management Studies, Rourkela from 6-8 September, 2009.

Publications

Books Published

  1. "Disaster Management" 2ND EDITION, Wiley India Pvt Ltd.,2014, ISBN 978-81-265-4924-5/ 978-9357461610
  2. Yoga Marketing in India, Himalaya Publications Pvt. Limited, ISBN No. : 978-93-5693-458-0
  3. Celebrity Endorsements: The Name Game, Himalaya Publications Pvt. Limited, ISBN No. : 978-93-5051-902-8
  4.  “Wake Up Dear Consumer: A Study Of Awareness And Responsiveness of Indian Consumers Towards Their Rights, Lap-Lambert Academic Publishing, Germany, ISBN: 978-3-8484-8303-7
  5. “Strategic Human Resources Development” Vrinda Publications Pvt Limited, New Delhi, ISBN 978-81-8281-280-2

List Of Research Publications (only in Peer-reviewed Journals)

  • Odame C and Pandey, M. (2025). The relationship between emotional intelligence and conflict management styles. Accepted for publication in  Sage Open, https://doi.org/10.1177/21582440251365507  (WOS-SSCI-Q1, Scopus-Q1)

  • Kumar, A., Pandey, M., & Shreyaskar, P. K. (2024). Three Decades of Digital Advertising: What the Bibliometrics Say and How AI Came into Play. Vision, 09722629241278149. https://doi.org/10.1177/09722629241278149 (WOS-ESCI- Q2 , Scopus-Q3, ABDC- C)
  • Banerjee, D., & Pandey, M. (2024). Women agripreneurs’ effort for development of minor irrigation structure: A study in single crop drought area to boost farming activities. European Economic Letters, 14(3), 2149–2162. https://doi.org/10.52783/eel.v14i3.1988 (ABDC-C)
  • Banerjee, D., & Pandey, M. (2024). How passionate are the entrepreneurs? A bibliometric analysis. Accountancy Business and the Public Interest, 40(8), 26–47. https://abpi.uk/wp-content/uploads/2024/10/24V400604.pdf  (ABDC-B)
  • Banerjee, D., & Pandey, M. (2024). Rural women’s entrepreneurial passion – A live study during the pandemic. Accountancy Business and the Public Interest, 40(6), 43–64. https://abpi.uk/wp-content/uploads/2024/10/24V400604.pdf (ABDC-B)
  • Rajan, S. P., Pandey, M., & Kumari, S. (2024). The role of Jharcraft in sustaining and promoting Tussar silk of Jharkhand: An exploration. Korea Review of International Studies, 17(61) (ABDC- C)
  • Mukherjee, S., & Pandey, M. (2024). The role of word-of-mouth in shaping automobile purchase decisions. European Economic Letters, 14(2), 1485–1490. https://doi.org/10.52783/eel.v14i2.1494 (ABDC-C)
  • Mukherjee, S., & Pandey, M. (2024). Influence of peer recommendations on car buying choices in the automotive industry. Asian and Pacific Economic Review, 17(1) (ABDC- C)
  • Kumar, A., Pandey, M., & Kumar, A. (2024). Determinants of Consumers’ Attitudes Towards AI-Enabled Advertising Over Social Media in Indian Context: Applying and Extending the Technology Acceptance Model. Journal of Informatics Education and Research, 4(1). https://doi.org/10.52783/jier.v4i1.514 (ABDC-C)
  • Kumar, A., Pandey, M., & Kumar, A. (2024). Exploring Gender Differences in Beliefs and Attitudes towards Advertising on Social Networking Sites: An Empirical Evidence. European Economic Letters (EEL), 14(1), 161–175. https://doi.org/10.52783/eel.v14i1.1012  (ABDC-C)
  • Kumar A, Pandey M. Social Media and Impact of Altruistic Motivation, Egoistic Motivation, Subjective Norms, and EWOM toward Green Consumption Behavior: An Empirical Investigation. Sustainability. (2023); 15(5):4222. https://doi.org/10.3390/su15054222 (WoS-SSCI-Q2, Scopus-Q2)
  • Raj, P., Pandey, M., & Khatoon, A. (2023). Breaking the Mold-Analyzing Gender Stereotyping in the Workplace Through Bibliometric and Content Analysis. Sage Open, 13(4). https://doi.org/10.1177/21582440231215154  (WOS-SSCI-Q1, Scopus-Q1)
  • Nayak, A., Dubey, A., & Pandey, M. (2023). Work from home issues due to COVID-19 lockdown in Indian higher education sector and its impact on employee productivity. Information Technology & People, 36(5), 1939-1959.( WOS-SSCI-Q1, ABDC-A)
  • Odame, C., & Pandey, M. (2023). Emotional intelligence levels of IIT students in India. Education and Self Development, 18(1), Article 02. https://doi.org/10.26907/esd.18.1.02 (Scopus-Q3)
  • Shreyaskar, P. K., Pandey, M., & Pathak, P. (2022). Factors Affecting Lobbying: Illustrations From India. Vision, 09722629221092142. https://doi.org/10.1177/09722629221092142 (WOS-ESCI- Q2, Scopus-Q3, ABDC- C)
  • Nayak, A., & Pandey, M. (2022). A study on moderating role of family-friendly policies in work–life balance. Journal of Family Issues, 43(8), 2087-2110. https://doi.org/10.1177/0192513X211030037 (WOS-SSCI-Q2, Scopus-Q2)
  • Odame, C., Boohene, D., & Pandey, M. (2022). Nexus between COVID-19 and emotional well-being of teachers: A position paper. Journal of Advocacy, Research and Education, 9, 49–52.
  • Kumar, S., & Pandey, M. (2021). 9-ending prices in retail advertisements: Indian consumers' price perception and proneness to buy. International Journal of Revenue Management, 12(1-2), 1-33. https://doi.org/10.1504/IJRM.2021.114971 (Scopus-Q3, ABDC - C)
  • Shreyaskar, P. K., Pandey, M., & Pathak, P. (2021). Influence of Interest Group Lobbying in India: Case for the Washington Style Business of Persuasion. Prabandhan: Indian Journal of Management, 14(5-7), 8-21. http://dx.doi.org/10.17010/pijom%2F2021%2Fv14i5-7%2F164687 (Scopus – Q3)   
  • Odame, C., Pandey, M., & Pathak, P. (2021). The effect of emotional intelligence on team cohesion. International Journal of Business Excellence, 25(3), 300-319. https://doi.org/10.1504/IJBEX.2021.119462 (Scopus - Q3, ABDC - C)
  • Singh, S. and Pandey, M. (2019), "Women-friendly policies disclosure by companies in India", Equality, Diversity and Inclusion, Vol. 38 No. 8, pp. 857-869. https://doi.org/10.1108/EDI-12-2017-0291 (ABDC – B, Scopus-Q1, WOS-ESCI- Q3)
  • Chatterjee, S., & Pandey, M. (2019). Consumer satisfaction attribute mapping in hospitality industry through ZMET. International Journal of Business Innovation and Research, 20(1), 87-105. https://doi.org/10.1504/IJBIR.2019.101691 (Scopus - Q3)
  • Nayak A & Pandey M. (2019) Effect of Work/Family Demand, Work/Family Conflict on Job Satisfaction: A Case of SAIL Women Employees, The Journal of Institute of Public Enterprise Jan-Jun, 42(1&2), pp1-27.
  • Kumar, S., & Pandey, M. (2019). The effects of coupon proneness, price consciousness and sale proneness on consumers' buying intentions towards expiration date-based priced perishable food items: an Indian perspective. International Journal of Green Economics, 13(3-4), 235-256. https://doi.org/10.1504/IJGE.2019.104513 (ABDC - C, Scopus- Q2)
  • Balamoorthy, S., & Pandey, M. (2019). Colours in advertising and affective responses: the moderating role of gender and optimum stimulation level. International Journal of Applied Management Science, 11(3), 255-276. https://doi.org/10.1504/IJAMS.2019.100995 (WOS-ESCI-Q4, Scopus- Q3)
  • Kumar, S., & Pandey, M. (2018). Retail price endings and consumers' buying behavior: Evidence from an emerging economy. Journal of Applied Economic Sciences, 13(1), 266-286. (Scopus-Q3, ABDC-C)
  • Anuradha, & Pandey, M. (2018). Problem Faced by New Mothers in Balancing Work and Family Life. Pacific Business Review International, 10(8), 119-129. (WOS-ESCI- Q4)
  • Mondal, J., & Pandey, M. (2018). Maternity legislations: A comparative study between India and USA. Management Insight, 14(1), 34–41. https://doi.org/10.21844/mijia.14.01.6
  • Kumar, S., & Pandey, M. (2017). The impact of psychological pricing strategy on consumers' buying behaviour: a qualitative study. International journal of business and systems research, 11(1-2), 101-117. https://doi.org/10.1504/IJBSR.2017.080843 (ABDC-C, Scopus- Q4)
  • Dubey, A., & Pandey, M. (2016). Facilitators and impediments of job satisfaction in an organization’s political atmosphere. International Journal of Economic Research, 13(1), 67-74. (Scopus Q4)
  • Singh, S., & Pandey, M. (2016). Women-Friendly Policies being adopted by Organizations: An Innovative aspect. SMS Journal of Entrepreneurship & Innovation, 3(Issue-1), 64-70. 
  • Dubey, A., & Pandey, M. (2017). Quantification of the impact of big five personality traits on political skills. Prabandhan: Indian Journal of Management, 10(2), 53-62. (Scopus-Q3)
  • Giri, A., & Pandey, M. (2016). Relationship Marketing as an Effective Promotional Tool of Yoga Marketing in the Urban Indian Market: An Empirical Study. Indian Journal of Marketing, 46(5), 42-54. (ABDC-C , Scopus-Q3)
  • Dubey, A., & Pandey, M. (2016). Deciphering the Genetics of Political Behaviour in Organizations, Science and Culture, 82 (1-2), pp. 42-45.(Indexed in Web of Science)

  • Dubey, A., Pandey, M. (2016). No One Can Serve Two Masters: A Contradictory Opinion in Case of Organizational Politics and Ethics, Purushartha: A Journal of Management Ethics and Spirituality, 9 (2), pp 63-72 (Scopus-Q2)
  • Giri, A., & Pandey, M. (2016). Effect of Contemporary Issues and Challenges on Yoga Awareness and Acceptance in Indian Urban Market: An Empirical Study, Journal of Marketing Vistas: The Institute of Public Enterprise (IPE), 5(1), pp. 66-78.
  • Kumar, A., & Pandey, M. (2016). Indian Consumers’ Beliefs, Attitudes and Behavioural Responses towards Advertising on Social Networking Sites. Media Watch, 7(2), 244-255. (Scopus-Q3).
  • Pandey, M. (2016). Dwindling Ethics in Modern Times: A Study of Young Indian Managers. PURUSHARTHA-A journal of Management, Ethics and Spirituality, 9(1), 118-124. (Scopus-Q2)

  • Shukla, N., & Pandey, M. (2016). Glass Ceiling; a Case of Discrimination or a Case for Differentiation? Management Insight, II (1), pp. 78-89.
  • Rajan, P., & Pandey, M. (2015). Jharcraft as a Promoter of Entrepreneurship: An Exploration, SMS Journal of Entrepreneurship and Innovation, 1(2), pp. 93-98.
  • Shukla, N., Pandey, M., & Singh, S. (2015). Service laws and working women: Filling inclusion gaps in national development. Vidyabharati International Interdisciplinary Research Journal, 4(1), 43-46.
  • Jerath, S., Pandey, M. (2015). Emotional response of children of semi urban area to contents of television advertisement and psychology towards brand, Vidyabharati International Interdisciplinary Research Journal, 4(1), pp. 7-11.
  • Kumar, S., & Pandey, M. (2015).The Impact of Price-Endings on the Customers’ Perception and their Buying Behavior: A Study, Vidyabharati International Interdisciplinary Research Journal, 4(2), pp.  99-107.
  • Jerath, S., & Pandey, M. (2015). Rural Women Psychology and Emotional Contents in Indian Television Advertisements, Media Watch, 6(2), pp. 188-192. (Scopus-Q3)
  • Anuradha, & Pandey, M. (2015). A Review of work-life balance practices prevalent in public sector undertakings in India, Prabandhan: Indian Journal of Management, 8 (2), pp. 49-56. (Scopus-Q3).
  • Anuradha, & Pandey, M. (2015). A Study on Work-Life Conflict among Women Employees Working in a Leading Private Manufacturing Firm, Vidyabharati International Interdisciplinary Research Journal 4(2), pp. 115-128.
  • Anuradha, Pandey, M. (2015). Work-Life Balance and Imbalance: A Conceptual Model, Vidyasagar University Journal of Commerce, 20 (1), pp. 181-192.
  • Chatterjee, S., & Pandey, M. (2015). Store Ambience and olfactory branding: A case on ITC Wills LIFESTYLE, Kolkata, BBIT Journal of Management, 1(1), pp. 71-86.
  • Malla, G & Pandey, M. (2015). Backward Integration of Short Shelf-Life Period Perishables at Supermarkets: A Case Study, I-manager’s Journal on Management, 10(1), pp. 33-43.
  • Sur, S., & Pandey, M. (2015). Interactive Television: Redefining the Way of Television Advertising, PES Business Review, 10(1), pp. 15-28.
  • Kumar, R., Pathak, G. S., & Pandey, M. (2014). Corporate Entrepreneurship: Evidence from Companies of the Information Technology Sector, SMS Journal of Entrepreneurship and Innovation, 1(1), PP. 107-111.
  • Kumar, S., & Pandey, M. (2014).The Impact of 9-Ending Pricing Strategy on Consumers' Attitude and Buying Behaviour: An Exploration, Advances in Economics and Business Management, 12(2), pp. 93-98.
  • Singh, P., & Pandey, M. (2014). Augmented Reality Advertising: An Impactful Platform for New Age Consumer Engagement, Journal of Business and Management, 16(2), PP. 24-28.
  • Dubey, A., & Pandey, M. (2014). Employees Personality, Political Skills & Impact on Job Satisfaction: A Literature Review & Synthesis, Management Insight, X (1), PP. 38-46.
  • Anuradha, & Pandey, M. (2014). Relationship between work-life balance and Organizational Excellence: A Conceptual Model, Abhinav International Monthly Refereed Journal of Research in Management & Technology, 3(9), pp. 28-35.
  • Giri, A., & Pandey, M. (2013). A Study of Impact of Social Networking Sites & Online Surfaces on Yoga Marketing, Asian Journal of Research in Social Science and Humanities, 3(5), pp.33-43.
  • Jerath, S., & Pandey, M. (2013). Study of Relation between Brand Attitude and Unrealistic Contents in Indian Television Advertisement, Asia Pacific Journal of Marketing & Management Review, 2(12), pp.1-7.
  • Pandey, M. (2013). Dilemma: To Be or Not to Be, PES Business Review 8(2), 65
  • Pandey, M. & Singh, P. (2013). Augmented Reality in Advertising: Acceptability in the Indian Markets, Buenmafe Research and Review: The Business Journal, 1(2), pp.45-50
  • Pandey, M. (2013). Augmented Reality: Enabling Creativity in Advertising, International Journal of Scientific Research, 2(12), pp. 336-337.
  • Sur, S., & Pandey, M. (2013). Exploring Factors Affecting the Adoption of IPTV: A Literature Review, International Journal of Advanced Research in Management and Social Sciences, 2(2), pp. 48-66.
  • Sur, S., & Pandey, M. (2013). Factors Affecting Consumers’ IPTV Adoption Behaviour in India, Asian Journal for Research in Marketing, 2 (4), PP. 33-44.
  • Giri, A., & Pandey, M. (2012). Impact of ‘Yoga’ on the School Students and Guardians in West Bengal: An Empirical Analysis, International Journal of Multidisciplinary Research, 1 (6), pp.1-4.
  • Giri, A., & Pandey, M. (2012). Indian Ayurveda Industry: A Brief Study on Key Market Players of This Sector, International Journal of Business Management & Social Sciences, Vol. II, Issue 3(I), pp. 54-57.
  • Pandey, M. (2012). Change though painful yet all embrace: A case study, BVIMR Management Edge, 5 (1), pp. 20-26.
  • Pandey, M. (2012). In Television Serial Advertising: A Nouveau Attempt of Embedded Advertising, ANVESA: An Interdisciplinary Research Journal of Fakir Mohan University, 7(1), pp. 88-95.
  • Mrinalini Pandey (2010). Surrogate Advertisements in India: An Assessment of Recall and Affect. I-manager’s Journal on Management, 5(1), 57-67. https://doi.org/10.26634/jmgt.5.1.1229
  • Sur, S., & Pandey, M. (2010). IPTV Market: Can advertising help it grow in India, Calyx Journal of Business Management, 1(1), pp. 64-67.
  • Pandey, M. (2010). Impact of celebrities' multiple product endorsements on buyer's attitude and purchase intentions. Indian Journal of Marketing, 40(3), 3–12.  (ABDC-C , Scopus-Q3)
  • Pandey, M. (2009). Baba Ramdev: A cult brand in the making. Indian Journal of Marketing, 39(1), 20-24. (ABDC-C , Scopus-Q3)
  • Pandey, M. (2009). Beating competition by establishing emotional connect with customers: Does celebrity endorsements pay off? i-manager’s Journal on Management, 3(4), 23–33.
  • Pandey, M. (2009). Investigating the whistle-blowing propensity amongst Indians: A comparative study of private and public sector employees. Indian Management Research Journal, 1(2), 9–14.
  • Pandey, M. (2008). Birbal: A pioneer in lateral thinking. Growth, 36(3), 1–6.
  • Pandey, M. (2008). Perceptions versus reality: An empirical investigation of gender-specific awareness and responsiveness of consumer rights in India. GBAMS-Vidushi, 1(1), 74–87.
  • Pandey, M. (2008). The telecom boom: A commercially viable technology for rural Jharkhand. Journal of Management and Technology, 3(1), 123–132.

Papers in conference abstract volumes / presented

Chapters in Edited Books / Conference Proceedings

  • Odame, C., Pandey, M., & Boohene, D. (2022). Unleashing Emotions: The Role of Emotional Intelligence Among Students in Upholding Sustainable Development Goals. In Higher Education for Sustainable Development Goals (pp. 171-179). River Publishers.
  • Shreyaskar, P.K., Pathak, P., Pandey, M. (2021). Indian Lobbying Industry. In: Harris, P., Bitonti, A., Fleisher, C.S., Skorkjær Binderkrantz, A. (eds) The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-13895-0_146-1
  • Odame, C., Pandey, M., & Pathak, P. (2020). Emotional intelligence and its importance in sustainable development of human resources: a conceptual model. Sustainable Human Resource Management: Transforming Organizations, Societies and Environment, 273-287. https://doi.org/10.1007/978-981-15-5656-2_17
  • Banerjee, D., & Pandey, M. (2019). Marketing problem of rural women entrepreneurs: A study of West Bengal. Women Entrepreneurship. http://library.ediindia.ac.in:8181/xmlui/handle/123456789/7825
  • Kumar, S., & Pandey, M. (2017). Magical Numbers: Psychological Aspects of Retail Pricing, Creative Entrepreneurship: A Sustainable Approach for Economic Growth, Edited by Satish Modh & Nisha Pandey, NEW Academic Publishers, New Delhi, India, Chapter 12, pp. 146-149.
  • Pandey, M. (2017). Entrepreneurial Passion in Rural Women: A Literature-Base Study of India, Conference Proceedings of  International Conference, Strategies in Volatile and Uncertain Environment for Emerging Markets,  Organized by Department of Management Studies, Indian Institute of Technology,  Delhi (IIT Delhi), 14-15 July 2017,  pp.791-799,  ISBN-978-93-83893-05-8.
  • Singh, S., & Pandey, M. (2017). Women-friendly Policies by Organizations: An Agenda towards Sustainability through Inclusiveness in sustainability Inspiration, Innovation and Inclusion, Proceedings of the 5th Annual International Conference on Sustainability, SUSCON V Emerald Group Publishing (India) Private Limited New Delhi, ISBN-978-1-78635-414-3.
  • Khare, R., Pandey, M. (2016). Study on the Attributes of a Situational Leader: A Sri Ramacharitmanas Approach, Classical Indian Wisdom, Edited by Singh and Rai, AkiNik Publications, New Delhi, pp. 35-43.
  • Kumar, A., & Pandey, M. (2015). Post Graduate Students' Perceptions towards Online Advertising: An Empirical Study, Conference Proceedings of International Conference on Evidence Based Management (ICEBM2015), Organized by BITS Pilani on 20-21 March 2015, Vol. 2, pp. 29-35.
  • Kumar, S., & Pandey, M. (2015). Psychological Pricing Strategy and Consumers’ Buying Behaviour: A Review, Conference Proceedings of International Conference on Evidence Based Management (ICEBM2015), Organized by BITS Pilani on 20-21 March 2015, Vol. 2, pp. 283-288.
  • Jerath, S., Pandey, M. (2015). Pleasure and Suspicion as the Prop up of Advertisement: A study of Advertising Schema Congruity and Emotional Response to Indian Television Advertisement, Conference Proceedings of International Conference on Evidence Based Management (ICEBM2015), Organized by BITS Pilani on 20-21 March 2015, Vol. 2, pp. 278-282.
  • Rajak, B., & Pandey, M. (2015). The Role of Motivational Cues and Aspirations on Faculty Performance: An Exploration, in Kundu et al edited Book on “Management and Global Business Scenario”, pp. 69-77.
  • Rajan, P., & Pandey, M. (2015). An Exploration of Promotional Strategy of Jharkraft, in Kundu et al edited Book on “Management and Global Business Scenario”, pp. 213-220.
  • Giri, A., & Pandey, M. (2015). Consumer Perception to Modern Versus Ayurveda Medical System in Urban Indian Market: An Empirical Study, in Kundu et al edited Book on “Management and Global Business Scenario”, pp. 49-58.
  • Anuradha, & Pandey, M. (2014). Attaining Organizational Sustainability through Work-Life Balance: A Case Study, in Singh et al. Edited Book on Effectiveness, Ethics and Sustainability: The Measures of Organizational Excellence, Excel Books, New Delhi, pp. 275-280.  
  • Chatterjee, S., & Pandey, M. (2014). Olfactory Branding: Scopes & Opportunities in Retail Industry in India, in Singh et al. Edited Book on Effectiveness, Ethics and Sustainability: The Measures of Organizational Excellence, Excel Books, New Delhi, pp. 311-315.
  • Singh, P., & Pandey, M. (2014). Augmented Reality: Ethics and Challenges in Singh et al. Edited Book on Effectiveness, Ethics and Sustainability: The Measures of Organizational Excellence, Excel Books, New Delhi, pp. 455-460.
  • Dubey, A., & Pandey, M. (2014). Addressing the Pitfalls of Organizational Politics in Turbulent Times: An exploration, in Book Exploring New Paradigms in Business, pp.…..
  • Dubey, A., & Pandey, M. (2014). Ethics of Organizational Politics and Evaluation, in Singh et al. Edited Book on Effectiveness, Ethics and Sustainability: The Measures of Organizational Excellence, Excel Books, New Delhi, pp.161-167.
  • Mishra, A., & Pandey, M. (2014). Ethics of Wine Marketing in India, in Singh et al. Edited Book on Effectiveness, Ethics and Sustainability: The Measures of Organizational Excellence, Excel Books, New Delhi, pp.323-326.
  • Giri, A., & Pandey, M. (2014). The Empirical Study on the Measurement of Excellence of Ayurveda Organizations in Terms of Effectiveness, Ethics and Sustainability in Indian Context, in Singh et al. Edited Book on Effectiveness, Ethics and Sustainability: The Measures of Organizational Excellence, Excel Books, New Delhi, pp.244-250.
  • Sur, S., & Pandey, M. (2014). Developing a conceptual Model on emerging online- shopping environment in India, in Singh et al. Edited Book on Effectiveness, Ethics and Sustainability: The Measures of Organizational Excellence, Excel Books, New Delhi, pp. 291-296.
  • Jerath, S., & Pandey, M. (2014). Study of Response of Children towards Emotional Contents in Television Advertisements of Automobile Sector, in Singh et al. Edited Book on Effectiveness, Ethics and Sustainability: The Measures of Organizational Excellence, Excel Books, New Delhi, pp. 265-268.
  • Pandey, M. (2014). Celebrity Endorsements of Tourism: An Evaluation of Theory, Research and Practice, in Singh et al. Edited Book on Travel, Tourism & Hospitality: Perspective & Paradigm, Globus Press, India.
  • Pandey, M. (2013). Stereotyping Women: An Exploration of Theory, Research and Practice, Conference Proceedings of International Conference on A Turbulent Voyage of Rights for Humanity, Organized by K. C. College of Engineering and Management Studies and Research, 5 October, 2013. Vol. 1, Issue1.
  • Chhajer, P., Jerath, S., & Pandey, M. (2013). Study of Participative Communication between Doctors and Patients, and its Relation with Satisfaction Level of Patients As Consumers, Conference Proceedings of International Conference on Research in Marketing (ICRM 2013), Organized by IIT Delhi, Curtin University and XLRI, 21-22 December 2013.
  • Singh, P., & Pandey, M. (2012). The Use and Effectiveness of Augmented Reality Advertising Targeted at the Youth, Conference Proceedings of 1st International Conference on Marketing in Emerging Economies: An Agenda for the Next Decade, Organized by Punjab Technical University and UNC Kenan Flagler Business School at Amritsar, pp. 25-32.
  • Sur, S., & Pandey, M (2011). Technological Innovation in Tele‐advertising: Advantages of IPTV over Traditional Television, in Bhar et al. Edited Book on Innovation & Creativity for Business Excellence, Excel Books, New Delhi, pp.121-127.
  • Sur, S., & Pandey, M. (2011). Addressable Advertising: Future of Television Advertising, Advertising Express, March 2011, pp. 41-44.
  • Giri, A., & Pandey, M. (2011). Can Innovation Help in Marketing of Yoga Science to Indian Urban People?- A Study, in Bhar et al. Edited Book on Innovation & Creativity for Business Excellence, Excel Books, New Delhi, pp.35-41.
  • Pandey, M.   (2010). Transforming Sales and Services: A Case Study of Indian Railways for Gaining Competitive Advantage, in Mukherjee et al. Edited Book on Core Sector Management for Global Competitiveness, Excel books, New Delhi, pp. 255-265.
  • Pandey, M. (2010). Understanding the Arts and Science of Celebrity Political Endorsements in India, Advertising Express, July 2010, pp. 35-39.
  • Pandey, M. (2010). Role of Supply Chain Management in Sustainable Development of Power Sector: A Perspective, in Mukherjee et al. Edited Book on Core Sector Management for Global Competitiveness, Excel books, New Delhi, pp. 155-166.
  • Pandey, M. (2009). An Empirical Investigation of Using Celebrity Endorsements as an Effective Marketing Strategy for Gaining Competitive Advantage, Conference Proceedings of National Conference on Innovative Marketing Strategies: Current Trends,  Organized by Chandigarh Business School on 11th September 2009, Bharti Publications, New Delhi, pp.103-116.
  • Pandey, M. (2009). An Investigation of the In-Trend of In-Film Advertising: Exploring the Effect Inescapable Images, Marketing in Emerging Markets, Excel Books, New Delhi, pp.327-336.
  • Pandey, M. (2009). Celebrity Endorsements: An Effective Communications Tool for Emerging Marketing Scenario,  Marketing in Emerging Markets, Excel Books, New Delhi, pp. 364-377.
  • Pandey, M. (2009). The Use of Celebrity Endorsement as an Effective Promotional Strategy for Gaining Competitive Advantage: A Perspective” Conference Proceedings of International Conference On Global Meltdown Opportunities and Challenges, Organized by Pune University, 20-21 March 2009, Himalaya Publishing House Vol.1, pp. 195-197.
  • Pandey, M. (2008). International Division of Labor- HRD Newsletter, Vol. 24, Issue July 2008, HRD Newsletter.
  • Pandey, M. (2008). It's High Time that Economists Looked at More than Just GDP: A Case Study of Green Accounting in India, in Pathak et al. Edited Book on Management Education the Environmental Dimensions, Excel Books, New Delhi, pp. 145-154.
  • Pandey, M. (2008). The Influence of Celebrity Spectacle on Consumers’ Attitudes and Buying Intentions: A Study in a Non-Western Culture, Conference Proceedings of International Conference on Changing Face of Emerging India and its Impact on the New Global Order, Organized By Abeda Inamdar Senior College, Pune, 15-16 December 2008, Vol. 2, pp. 211-222.
  • Pandey. M. (2008). CSR Activities in the Context of Environment: A Comparative Study of Public and Private Sector Banks, in Pathak et al. Edited Book on Management Education the Environmental Dimensions, Excel Books, New Delhi, pp.223-241.

Presentations in Conferences/ Seminars

  • Mallick, D.,Jha ,C.K &Pandey, M.(2025). A review on efficiency evaluation of PSFs and need for smart systems. Paper presented at International Conference on Smart, Resilient and Sustainable Infrastructure (SRISTI), IIT ISM Dhanbad, India.
  • Mallick, D., & Pandey, M. (2024). Balancing performance and well-being: The role of high-performance work systems in managing employee mental health amidst VUCA challenges. Paper presented at POMS India International Conference, IIM Ranchi, Jharkhand, India.
  • Raj, P., & Pandey, M. (2024). Effects of gender stereotypes on career aspirations of working women: Insights from India. International Industrial Relations Conference 2024, Conference held on, January 8–9, 2024 in XLRI Jamshedpur, India.
  • Divyansh, A., & Pandey, M. (2024). The role of immersive technologies in inspiring consumer engagement: A study. MICA's 10th International Communication Management Conference: Immersive Technology and Experiences - Implications for Business and. Conference held on January 18–20, 2024, at MICA, Ahmedabad, India.
  • Divyansh, A., & Pandey, M. (2024). Harmonizing brand identity: The impact of sonic branding in social media. 4th Edition of Management Education and Research Colloquium. Conference held on May 31 – June 2, 2024, at IIM Kashipur, India.
  • Kumar, A., & Pandey, M. (2023). Impact of intelligent ads on consumers’ perceived ad-effectiveness vis-a-vis brand recall and purchase intent: An exploration. In MICA ICMC 2023 - Enhancing Customer Engagement: Connecting AI with Humans, in collaboration with the Department of Marketing, J. Mack Robinson College of Business, Georgia State University, The conference was held on , January 5 2023 in MICA Ahmedabad, India.
  • Pandey, M. (2018). Use of humor in Indian Advertisements: Can it help mar Competition, International Conference on 5S-Strategy, System and Service for Sustainability and Scalability of Business, 23-24 March 2018 at Pondicherry University.
  • Banerjee, D., & Pandey, M. (2017). Marketing of Rural Women Produced Non-Agricultural Products: A Study of West Bengal, International Seminar on Growth & Diversification in India’s Emerging Economy, Organized by A. K. Dasgupta Centre for Planning and Development, Visva-Bharati & NITI Aayog, Government of India, 7-8 January 2017.
  • Chatterjee, S., Bakshi, R., & Pandey, M. (2017). Increasing store loyalty through Olfactory Branding: A Study on Cookieman Retail Outlet in Kolkata, 7th IIMA Conference on Marketing in Emerging Economies held at IIMA, 11-13 January 2017.
  • Kumar, S., & Pandey, M. (2017). An Implicit Assessment of Consumer price Perception: Exploring the Psychological Pricing Effects, Annual Conference of Emerging Markets Conference Board, Organized by Centre for Marketing in Emerging Economies IIM Lucknow, Noida Campus, UP, 5-7 January 2017.
  • Kumar, S., & Pandey, M. (2017).The Role of Price Advertising in Financial Strength of the Retail Firms: A Qualitative Study, Sixth International SUSCON Conference on Sustainability, Organized by Indian Institute of Management Shillong (IIMS), 2-4 March 2017.
  • Kumar, S., & Pandey, M. (2016). The Charisma of Odd Pricing Strategy in the Hospitality Industry: An Exploration, 3rd International Conference on Business and Information Management, Organized by Department of Computer Applications, Humanities and Social Sciences and Management Studies, NIT Durgapur and Emporia State University, USA. 9-11 January, 2016.
  • Singh, S., & Pandey, M. (2016). Women Friendly Policies being adopted by Organizations: An Innovative Aspect, ICON'16 Conference, Organized by SMS-Varanasi, 20-22 February 2016.
  •  Singh, S., & Pandey, M. (2016). Women-Friendly Policies by Organizations: An Agenda towards Sustainability through Inclusiveness, SUSCON'16 Conference, Organized by IIM-Shillong, 17-19 March, 2016.
  • Kumar, S., & Pandey, M. (2016). Magical Numbers: Psychological Aspects of Retail Pricing, International Conference on Entrepreneurship, Global Business, Economics, Finance and Social Sciences, Theme: Creative Entrepreneurship for Sustainable Economic Growth, Organized by Vivekanand Education Society Institute of Management, Mumbai, Maharashtra, 12-14 February 2016.
  • Kumar, S., & Pandey, M. (2016). The Price endings and Brand Image Perception: A study, International Conference on Brand Management, Organized by the Department of Management Studies, Indian Institute of Technology Delhi (IITD), 16-17 April 2016.
  • Banerjee, D., & Pandey, M. (2016). Women Agripreneurs and Minor Irrigation System Development: A Study in Single Crop Drought Area to Enhance Agricultural Production, ECONference2016, International Conference on Inclusive Development and Sustainable Wellbeing, Organized by  Department of Economics, University of Burdwan, 20-21 December 2016.
  • Bhattacharya, S., & Pandey, M. (2016). Social Security Marketing and Consumer Behaviour: Current Knowledge and Future Direction, International Conference on Marketing, Technology and Society, Organized by IIM Khozikode, 29 September-1 October 2016.
  •  Chatterjee, S., & Pandey, M. (2016). Brand Loyalty on the basis of Olfactory Techniques using Discriminant analysis: A case of Café Coffee Day Store in Kolkata, International Conference on Marketing, Technology and Society, Organized by IIM Khozikode, 29 September-1 October 2016.
  • Chatterjee, S., & Pandey, M. (2016). Olfactory Branding: The Success Quotient For Hospitality & Hotel Sector: A Case On Taj Gateway Hotel In Kolkata, India, International Journal of Arts & Sciences (IJAS) International Conference for Business and Economics (Track: Marketing), Organized by Sirius Conference Center, Brunhamstrasse 21, 81249 Munich, Germany, 21-24 June 2016.
  • Kumar, S., & Pandey, M. (2015). The Impact of 9-Ending Pricing Strategy on the Consumers’ Attitude and Buying Behavior: An Exploration, Nineth International Conference on Advances in Economics and Business Management (AEBM), Organized by Krishi Sanskriti at JNU Delhi, 7-8 February 2015.  
  • Kumar, S., & Pandey, M. (2015). The Impact of Odd-Ending Prices on the Consumers’ Attitude and Buying Behaviour: A Study, IMRA-IIMB International Conference, Organized by Indian Institute of Management Bangalore (IIMB) in partnership with International Management Research Academy (IMRA), London, held at IIM Bangalore Campus, 15-18 December 2015.
  • Kumar, S., & Pandey, M. (2015). Psychological Pricing Strategies and Consumers’ Buying Behavior: A Review, International Conference on Evidence-Based Management (ICEBM 2015), Organized by BITS-Pilani, Rajasthan, 20-21 March 2015.
  • Anuradha, & Pandey, M. (2014). Review of Work-Life Balance Practices in Select Public Sector Organizations in India, UGC National conference on management, Organized by JNVU, Jodhpur on 6th to 7th February, 2014.
  • Jerath, S., & Pandey, M. (2014). Emotional Contents in Television Advertisements of Automobile Sector and its Effect on Indian Consumers and Brand Sustainability, 3rd International Conference on Sustainability and Management Strategy (ICSMS-2014), Organized by IMT Nagpur in Association with California State University San Bernardino, USA & National Environmental Engineering Research Institute [NEERI], Nagpur on 21st and 22nd March, 2014.
  • Pandey, M. (2014).  A Mothers’ Perspective of Use of Celebrities in Advertising: A Study, International Conference on Exploring New Paradigms in Business, Organized by Central University, Ranchi on 6-7 February 2014.
  • Srivastava, P., & Pandey, M. (2014). Social Innovation through Social Media: Changing Trends and Emerging Challenges, ICSM 2014: International Conference on Social Media for Business, Organized by Indian Institute of Management Raipur, 10-11 January 2014.
  • Anuradha, & Pandey, M. (2013). Issues and Challenges of Work-Life Balance for Women employee, Eleventh AIMS International Conference on Management, Organized by  AIMS in IMT, Ghaziabad, 21- 24 December 2013.
  • Dubey, A., & Pandey, M. (2013). Being Political at work: Is it Nasty or Nice, Eleventh AIMS International Conference on Management, Organized by AIMS in IMT, Gaziabad, 21- 24 December 2013.
  • Baranwal, S. K., Majumdar, Sameek., & Pandey, M. (2011). Capturing Mind Space Using Continuous Innovative Strategies: A Study, National Seminar on Innovation & Creativity for Business Excellence, Organized by Department of Management Studies, Indian School of Mines, Dhanbad, 17-18 February 2011.
  • Sinha, S., Singh, V. K., & Pandey, M. (2011). Innovation in Higher Education through Convergence of ICT-Issues and Concerns, National Seminar on Innovation & Creativity for Business Excellence, Organized by Department of Management Studies, Indian School of Mines, Dhanbad, 17-18 February 2011.
  • Giri, A., & Pandey, M. (2011). A study of Contemporary issues and challenges in marketing in Urban Indian Market, National Seminar on Contemporary Issues and Challenges in Modern Management, Organized by Department of management, University of North Bengal, 9-10 March 2011.
  • Giri, A., & Pandey, M. (2011). A Study of Impact of Social Networking sites and online surfaces on Yoga Marketing, 64th All India Commerce Conference, School of Management, Organized by Pondicherry University, Pondicherry, 13-15th December, 2011.
  • Giri, A., & Pandey, M. (2011). How can marketing help to market Yoga globally?: A study, UGC Sponsored Two Day National Seminar on  Trends in contemporary management functions, Organized by Vidya Sagar University , West Bengal from 23rd-24th March 2011.
  • Giri, A., & Pandey, M. (2011). How can marketing initiative help to market Ayurveda in Indian Urban Market?: A Study, National Seminar on Empirical Research on Management and Information Technology-Trends and Opportunities, Organized by DSMS Business School, Durgapur on 26-27 March 2011.
  • Prasad, R., & Pandey, M. (2011). Discrepancy in Prepaid Mobile Connections as a Risk for Sustainable Growth of Telecom Company: Can Innovative Strategies Help? National Seminar on Innovation & Creativity for Business Excellence,  Organized by Department of Management Studies, Indian School of Mines, Dhanbad, 17-18 February 2011.
  • Raj, P., Abhinav, M., & Pandey, M. (2011). Innovative HRD Strategies For Gaining Business Excellence: A Case Study Of Bharat Coking Coal Limited, National Seminar on Innovation & Creativity for Business Excellence, Organized by Department of Management Studies, Indian School of Mines, Dhanbad, 17-18 February 2011.
  • Rajak, B., & Pandey, M. (2011). Enhancing Faculty Performance through Creativity and Innovation: A Study, National Seminar on Innovation & Creativity for Business Excellence, Organized by Department of Management Studies, Indian School of Mines, Dhanbad, 17-18 February 2011.
  • Pandey, M. (2010). Personal Values, Ethics and Surrogate Advertisements: An Investigation, International Conference on Value Based Management, Organized by Dev Sanskriti Vishwavidyalaya Haridwar, Indus Business Academy and AIMS International, held at Haridwar, 11-13 August 2010.
  • Pandey, M. (2010). Predilection for Whistle Blowing and Strong Value System: Exploring the Link, International Conference on Value Based Management, Organized by Dev Sanskriti Vishwavidyalaya Haridwar, Indus Business Academy and AIMS International, held at Haridwar, 11-13 August 2010.
  • Sur, S., & Pandey, M. (2010). IPTV Advertising: Can Indian advertisers hope for a good return? International Conference on Marketing and Business Strategy, Organized by ICFAI Business School, Hyderabad, 3-4 Dec 2010.
  • Sur, S., & Pandey, M. (2010). IPTV Market: Can advertising help it grow in India? National Seminar on Empirical Research on Management and Information Technology-Trends and Opportunities, Organized by DSMS Business School, Durgapur on 5th October 2010.
  • Pandey, M. (2009). Content and Delivery: Narrowing Skill Development Gaps in Distance Learning MBA Programs, International Conference on Arts, Science, Engineering and Management, Organized by Gogte Institute and Cogent International in Goa from 23-25 April 2009.
  • Pandey, M. (2009). Indian Steel Industry rolls ahead with the power of SCM and IT, The National Seminar on Core Sector Management for Global Competitiveness, Organized by Department Of Management Studies, Indian School of Mines University, Dhanbad, held on 20-21 February 2009.
  • Pandey, M. (2009). Management of Information and Communication Technology and its role in Poverty Reduction in India, The National Seminar on Core Sector Management for Global Competitiveness, Organized by Department Of Management Studies, Indian School of Mines University, Dhanbad, held on 20-21 February, 2009.
  • Pandey, M. (2009). Promoting a Product’s Emotional Benefits by Use of Colors: A Perspective, 8th International Marketing Trends Congress, held in Paris (France) on 15-17 January 2009.
  • Pandey, M. (2009). Software Management-A Performance Booster for Core Sector Management, The National Seminar on Core Sector Management for Global Competitiveness, Organized by Department Of Management Studies, Indian School of Mines University, Dhanbad, held on 20-21 February 2009.
  • Pandey, M. (2009). The Effect of Globalization on the Advertising Scenario in India: The Rise of Celebrities as New Demi Gods, International Convention for Asia Scholars 6, held in Daejeon, Korea, 6-9 August 2009.
  • Pandey, M. (2008). Transformation of Scientific Regimes for an Effective Management of Transitions: A Case Study, National Conference, Organized by IMT, Nagpur on 16-17 February 2008.
  • Pandey, M. (2007). Learning Dynamics and Value Addition in ERP Implementation: A Review from HR Perspective, National Conference, Organized by BIT, Sindri, Dhanbad, on 15th September, 2007.
  • Pandey, M. (2007). The Effect of Globalization on the Advertising Scenario in India: The Emergence of Celebrities as the New Want Makers, National Symposium on Tuning the Media to science and the new Democratic Society, organized by National Academy of Social Sciences in Association with JNU and Department of Science and Technology, held at Indira Gandhi Centre for Arts, Janpath, Delhi on 5-6 October, 2007.

Projects & Activities

Sponsored Research Projects (External Funded)

  • PI for Project titled “‘Mapping Value/Chain and Identification of Bottlenecks for Handicrafts Products of Jharkhand’ under Research & Development,” a Major Research Project funded by Ministry of Textiles, Government of India (Project No. SRDP1173G). Duration:0ne year (Status-Ongoing)

  • Co PI for project titled “Understanding the drivers and barriers of adopting solar pumps under PM Kusum Yojana and developing strategies for long-term sustainability: a study among backward and tribal farmers in Jharkhand” funded by ICSSR, GOI (SRDP-1162G, Duration:0ne year) (Status-Ongoing)
  • “Capacity Building, Design and Entrepreneurship” Project funded by Ministry of Education, Government of India. (Status-Ongoing)
  • “A Study on Sustainable Development of Handicraft Artists Belonging to Primitive Tribal Groups of Jharkhand” a Major Research Project funded by Ministry of Textiles, Government of India (Project No. MoT (3)/2021-2022/887/MS). Duration: One year (Status-Completed)
  • “A Survey Research on Outreach and Effectiveness of Governmental Schemes on Lives of SC / ST Artisans of Jharkhand”, a Major Research Project funded by Ministry of Textiles, Government of India (Project Number: MoT (2)/2020-2021/757/MS) Duration:0ne year (Status: Completed)
  • “Study of Living and Working Condition of Artists of Tribal Paintings of Jharkhand” a Major Research Project funded by Ministry of Textiles, Government of India (Project No. MOT/ (1)/2017-18/548/MS Duration: 0ne year (Status: Completed)
  • Co PI for a major Research project titled “Corporate Entrepreneurship in India: An Exploratory Study” Financed by UGC Status, Duration: 0ne year (Status: Completed)
  • A Minor Research Project on “An Empirical-Theoretical Approach to Using Celebrities as a Surrogate Advertising Tool” Completed in May, 2010 (Funded by ISM)
  • A Study on the Voluntary Retirement Scheme of Bharat Coking Coal Ltd.
  • A Study of Management Information Systems of Dabur India Limited.

 

Consultancy Project

Consultancy Projects

  • Coordinator of NEP Orientation and Sensitization Program, Financed by UGC, GOI
  • Coordinator of “Nurturing Future Leadership Program” financed by Ministry of Education, Government of India UGC(MMTTCNFLP-I)/2023-24/438(B)/MSIE(OUTREACH), ORAC 0096, ORAC 0098, ORAC 0099, OCEP0033-0, OCEP0034-0,OCEP0036-0,OCEP0036-0)
  • Convener for seminar on Women in Decision Making Roles in Corporates (WDMRC-2023 on 30th September, 2023 (F.No.16-1602/23/2023-PMRCell(NCW) DATED 04.08.2023 (NCW/1202112307210/SCW/2023- 2024/15095 dated 27.06.2023) and email dated 21.02.2024 reg  16-1602/23/2023-PMR Cell (NCW)
  • Coordinator for “Competition for students on laws relating to women” as a part of Nationwide Competition on 15th September 2018. The program was financed fully by NCW, Ministry of Women and Child Development, Government of India
  • Coordinator for a workshop on CHANGE 150- a Youth-Powered Celebration of Mahatma Gandhi’s 150th birth anniversary was organized on 28.08.2019 in the Department of Management Studies, IIT(ISM) Dhanbad.( Ref: Letter F No. GSDS/F.No 73/2019-20/Children/PU date 30th July, 2019 of Sri D S Gyan, Director, GSDS (An autonomous body under Ministry of Culture)
  • Coordinator and Consultant In charge of Dealer Development Program for Indian Oil Corporation Dealers’ held at EDC, ISM on 25th and 25th July, 2015.
  • Co co ordinated a Three-Day Training Program on “Managerial Effectiveness through Self Awareness” for the Executives of Power Grid Corporation Limited, held at Indian School of Mines, Dhanbad from 18st -20th January, 2010
  • Expert consultant for the subject: “Financial Management and Marketing Strategy” from February’08 to April 08 in the Dept. Of Information Technology, BIT, Sindri as a part of MOU signed between BIT and ISM.
  • Coordinated a One-Day Workshop for teachers on “Pupil-Centric Teaching” held at Dept. of Management Studies, ISM in June, 2007

Membership of Scientific Societies

Life Members of Professional Bodies

  1. Indian Traditional Knowledge and Science Society (BPGVS)
  2. Indian Association of Women’s Studies
  3. Academy of Indian Social Sciences
  4. National HRD Network
  5. Indian Science Congress.

Other Academic and Administrative Activities

 

  • Appointed of Nodal Officer from IIT(ISM) Dhanbad for SHe-Box portal, Ministry of Women and Child Development, Government of India
  • Program Director, MMTTC, IIT(ISM)Dhanbad 
  • Faculty Development Centre Coordinator DOA: 22.09.22
  • Presiding Officer , ICC 27.09.2023 –till date
  • Alumni Relations Coordinator for Department of Management Studies 1.07.2019- 2020-30th July, 2024
  • JRF Coordinator of the Department from 10.03.2017 till February, 2022.
  • Hostel Warden of Opal Hostel 15.06.2018-30.06.2020
  • Time Table In charge of the Department (for three years-2013-2016)
  • Co-coordinator of the training and placement of the Department (2015-till March,2017)
  • Member tabulation committee till 2008-2015.
  • Secretary DAC December, 2008 to December, 2010.
  • Members of DPGC, DUGC and DFSC

Guidance

Research Guidance Leading to Ph.D. degree

 AWARDED-

  • A Study of Effect of Advertising on Consumers’ Acceptance Level of IPTV in India of Sri Samiran Sur
  • -“A Study of impact and acceptability of Augmented Reality Advertising on Indian Consumers’ of Ms. Punam Pratap
  • “A Study of Awareness & Impact of Effective Marketing Initiatives of Yoga and Ayurveda in Indian Urban Market” of Sri Arunangshu Giri
  • "Study of Emotional Response of Consumer towards Indian Television Advertisements of Automobile Sector" of Shri Sanjay Jerath
  • “Impact of Organizational Politics on Employees’ Job Satisfaction in Institutes of Higher Learning in India." Of Ms. Akanksha Dubey
  • “A Comparative Study on Work-Life Balance of Women Employees in select Public and Private Sector Organizations in India." Of Ms. Anuradha
  • “The impact of Advertisements using Psychological Pricing Strategies on consumers attitude and buying behaviour" of Mr. Santosh Kumar
  •  Influence of Interest Groups Lobbying in India: A Study of Fossil Fuels Sector of Shri Pankaj K P Shreyaskar
  • "Gender Based Stereotypes at Workplace: A Case Study of Banking Sector of India" of Ms. Punam Raj
  • “Assessing Beliefs, Perceived Advertising Value, Attitudes, and Behavioral Responses Towards Advertising on Social Networking Sites” of Shri Arun Kumar
  • “Exploring the Effects of AI-enabled Intelligent Advertisements (AIeIA) on Indian Consumers” Thesis Submitted by Abhishek Kumar
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